Automation Driving Decision-Making with Data Automation Jeff Hayward Mar 16, 2022 5 mins read For virtually all businesses, data entry and management is necessary—and may even be considered the backbone of the business. The problem? There’s a lot of data to manage, which can take time away from analyzing findings to drive action. To add some perspective, online users collectively generate 2.5 quintillion bytes of data each day. But by managing big data properly, big companies like Netflix have trimmed their customer retention costs by $1 billion. Data automation can help you manage high volumes of information with ease. Regardless of the scale of your operation, your teams likely spend a lot of time inputting data, as well as organizing it. Data cleaning—the process of identifying duplicates and information that’s not relevant—was actually identified by Forbes as the most time-consuming and least enjoyable task, with data scientists spending about 80% of their time overall preparing and managing data. Read on to learn more about the benefits of automation and how the Wrk platform can help you drive forward decision-making with automated data entry, processing, and cleaning. Data collection and entry at scale Big business often means a big pile of paperwork to deal with in order to glean important data. There are many benefits to automated data entry that go beyond merely saving time. The time your team spends on handling data can be wasted in more ways than one. Manual data processing can result in human error—and just a single mistake can throw off the entire process and require you to start back at square one. In fact, improper data costs U.S. businesses more than $3 trillion annually. Data automation can significantly cut down on time for collecting and inputting data, which is valuable on its own. However, automated data cleansing takes it a step further by eliminating incomplete or duplicate records and keeping your data clean. Our powerful Add Wrk Actions can automatically upload new data to a spreadsheet or system. For example, our platform can add new sales prospects to CRM platforms like Salesforce or Hubspot, or even add an item to an inventory spreadsheet. Meanwhile, Export Wrk Actions can export projects at scale in a range of file types when you’re done inputting and organizing your data, providing you with seamless, end-to-end data processing. Classifying data with automation Sorting relevant data is a big part of data processing overall. Manually classifying sales and marketing leads into categories not only takes a considerable amount of time, but is also susceptible to the aforementioned human error. Depending on the manual data entry method, this can increase the number of errors by almost 3,000%! One of the key tasks in data classification is labelling data. This sets the stage to more easily classify and organize it. Our automated Label Wrk Actions can assign any tag or category to an item. For example, when trying to identify some of the most common questions or complaints your business may receive online, our Wrkflows can automatically classify reviews based on sentiment, topics, and urgency. In addition, Lead Nurturing Wrkflows can help you seamlessly identify leads that are more likely to convert, saving time while driving more revenue. Automated lead nurturing can help your company get a step on the competition by classifying big data quickly. Automated data cleansing Shedding irrelevant data manually is a time-consuming and sometimes arbitrary process. What stays? What goes? Data automation solutions including our Delete Wrk Actions allow you to set predetermined parameters when cleaning data. That means duplicate records are automatically discarded, as well as quickly removing any data that isn’t relevant. This process is crucial for your Sales team to make the most informed decision about which leads to pursue. Sales Data & List Management Wrkflows keep lists updated with new qualified leads, help with lead scoring, and shed inaccurate or irrelevant information so more time is freed up for sales conversions. Using data to drive decision-making Why bother collecting data at all if it’s not going to help you exceed your goals? There’s also no point in collecting data if it’s not going to give you accurate insights. That’s why automated data entry and cleansing are so important. Data can help in several important ways–from improving the overall customer experience to revamping your company’s entire marketing approach. You can use data to determine which email marketing campaigns did the best in terms of clicks and conversions, and how you should better target your email subscribers. The right data can also give insights into your most popular products and services and can even identify which sales leads are the most likely to follow through. You can also use your data in the recruiting process to find the best fit. Our Data Annotation Wrkflows allow for automated data entry, labelling, organizing, cleaning, and even exporting—gifting time back to your core teams in the process so they can focus on what they do best. The result? Seamless, end-to-end data processing that allows you to access actionable insights quickly and drive them forward, enabling your business to run more smoothly today and into the future. Streamline your data with automation As many competing companies adopt digital transformation, you can stay ahead of the curve by handling vast amounts of data with automation. Big data paired with analytics decipher trends to help your company to work smarter while setting aside more time for other essential tasks. Data processing doesn’t have to be a manual process that requires hours of resources—and is also prone to errors. Data automation keeps your records current and accessible, so you can make informed decisions in real-time. With all of your data boiled down to usable amounts, there’s less information to sift through to determine actionable items. Want to learn more about how automation can help you streamline your data and simplify business processes? Check out our latest eBook to learn just 5 data-driven revenue-boosting processes that can be optimized with automation today! Featured Image: Ronstik Share This Article Facebook Twitter LinkedIn Email